Creating Business Agility How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage

Cloud computing, social media, ubiquitous mobility, streaming video, and big data with predictive analytics are the major forces driving competitive advantage in today's forward-thinking businesses. Creating Business Agility outlines a game plan and proven model for adopting the technology innovations that help build successful digital businesses and make existing businesses smarter and more efficient in their day-to-day operations. In this groundbreaking book, Rodney Heisterberg and Alakh Verma outline leading-edge information management strategies and show how to execute adaptive business approaches that will transform a business's internal processes and external relationships. As they explain, fundamental to this transformation is the ability to reengineer the decision-making processes in order to make better resource allocation decisions. The authors reveal how to sense business ecosystem signals that are key performance indicators and respond with customer insights using predictive analytics. This creates business agility and, when paired with a customer experience management strategy, produces a sustainable competitive advantage. The book includes a travel destination and event marketing campaign scenario that provides an implementation model that shows how to make the overall process for a digital business work at the virtual enterprise level within the business ecosystem. The authors also offer a series of thoughtful insights of industry leaders that describes the agility that comes from collaborative commerce. The results provide decision makers with the business agility readiness roadmap they need to build a successful system of customer engagement that delivers competitive advantage. Throughout the book, the authors use accessible language so businesspeople can understand technical issues and technical people can understand business issues. With this understanding, they can collaborate to improve the competitive advantage of their businesses as well as contribute to the quality of life in the global marketplace. Business executives and leaders tasked with innovation and strategy will find Creating Business Agility an accessible and game-changing resource for staying one step ahead of the competition.