Culture and Commerce The Value of Entrepreneurship in Creative Industries

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  • Engels
  • Hardcover
  • 9780804792219
  • 20 juni 2017
  • 280 pagina's
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Highlighting the roles and functions of three essential players—creators, producers, and intermediaries—this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.



Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.

Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
20 juni 2017
Aantal pagina's
280
Illustraties
Nee

Betrokkenen

Hoofdauteur
Mukti Khaire
Hoofduitgeverij
Stanford University Press

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
152 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
152 mm
Verpakking hoogte
229 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
564 g

EAN

EAN
9780804792219

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