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Developer Relations How to Build and Grow a Successful Developer Program

Name: Developer Relations
Author: James Parton

Auteur: Caroline Lewko

Taal: Engels

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Auteur: Caroline Lewko James Parton

Engels
Paperback
9781484271636
16 september 2021
306 pagina's

Alle productspecificaties

Samenvatting

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program.

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.

It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.

In Developer Relations, you’ll find the answers to the following questions:

How do we convince stakeholders to support a program?
How do we go about creating a program?
How do we make developers aware of our offer?

How do we stand out from the crowd?
How do we get developers to use our products?
How do we ensure developers are successful using our products?
How do we measure success?
How do we maintain the support of our stakeholders?

After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 september 2021
Aantal pagina's: 306

Betrokkenen

Hoofdauteur: Caroline Lewko
Tweede Auteur: James Parton
Hoofduitgeverij: Apress

Overige kenmerken

Editie: 1st ed.
Product breedte: 155 mm
Product lengte: 235 mm
Studieboek: Ja
Verpakking breedte: 155 mm
Verpakking hoogte: 235 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 498 g

EAN

EAN: 9781484271636

Je vindt dit artikel in

Categorieën: Computers & Informatica

Managementboeken

Bedrijfsapplicaties

Programmeren

Sales & Marketing

Public relations

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

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