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Doing Business in Emerging Markets

Name: Doing Business in Emerging Markets
Author: Cavusgil

Auteur: Cavusgil

Taal: Engels

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Auteur: Cavusgil Ghauri, Pervez N.

Co-auteur: Pervez N. Ghauri Ayse A. Akcal Ayse A Akcal

Engels
Paperback
9781849201544
09 november 2012
416 pagina's

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Samenvatting

A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 09 november 2012
Aantal pagina's: 416
Illustraties: Nee

Betrokkenen

Hoofdauteur: Cavusgil
Tweede Auteur: Ghauri, Pervez N.
Co Auteur: Ayse A Akcal
Hoofdredacteur: S. Cavusgil
Hoofduitgeverij: Sage Publications Ltd

Overige kenmerken

Editie: 2nd Revised edition
Extra groot lettertype: Nee
Studieboek: Ja
Verpakking breedte: 170 mm
Verpakking hoogte: 242 mm
Verpakking lengte: 242 mm
Verpakkingsgewicht: 720 g

EAN

EAN: 9781849201544

Je vindt dit artikel in

Categorieën: Managementboeken

E-commerce

Internationaal ondernemen

Ondernemerschap

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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