Doing Business in Germany Ebook Tooltip A Concise Guide to Understanding Germans and Their Business Practices

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  • Engels
  • E-book
  • 9781948198851
  • 20 maart 2019
  • Adobe ePub
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The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.

Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact.

This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.

Productspecificaties

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Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
20 maart 2019
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdauteur
Andra Riemhofer
Tweede Auteur
Caroline Kersten
Hoofduitgeverij
Business Expert Press

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9781948198851

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