Doing Business Research A Guide to Theory and Practice

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  • Engels
  • Hardcover
  • 9781412928786
  • 27 maart 2008
  • 423 pagina's
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Samenvatting

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.



`It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University

`Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University

`This book will fill a vital gap for post graduate research′ - Professor Rod Brodie,

University of Auckland Business School

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
27 maart 2008
Aantal pagina's
423
Illustraties
Nee

Betrokkenen

Hoofdauteur
Nick Lee
Tweede Auteur
Ian Lings
Co Auteur
Ian Lings
Hoofdredacteur
Nick Lee
Hoofduitgeverij
Sage Pubns Ltd

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
191 mm
Product hoogte
32 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
186 mm
Verpakking hoogte
30 mm
Verpakking lengte
231 mm
Verpakkingsgewicht
930 g

EAN

EAN
9781412928786

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