Enabling eBusiness Integrating Technologies, Architectures and Applications
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Uitgever: John Wiley & Sons Inc
Auteur:
W. S. Whyte
W.S. Whyte
- Engels
- Paperback
- 9780471899419
- 24 mei 2001
- 446 pagina's
Samenvatting
This title describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It bridges the gap between the fundamentals and the broader business models of e-business.
Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?
Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?
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- Paperback
- Oorspronkelijke releasedatum
- 24 mei 2001
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- 446
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- Hoofdauteur
- W. S. Whyte
- Tweede Auteur
- W.S. Whyte
- Hoofduitgeverij
- John Wiley & Sons Inc
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- 152 mm
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- 228 mm
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- 152 mm
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- 23 mm
- Verpakking lengte
- 228 mm
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- 640 g
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- 9780471899419
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