Enterprise 2.0 Ebook Tooltip How to Manage Social Technologies to Transform Your Organization

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  • Engels
  • E-book
  • 9781422155141
  • 01 december 2009
  • 240 pagina's
  • Adobe ePub
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Andrew McAfee

"Andrew Paul McAfee (born c. 1967) is co-director of the MIT Initiative on the Digital Economy, and the associate director of the Center for Digital Business at the MIT Sloan School of Management, studying the ways information technology (IT) affects businesses and business as a whole.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
01 december 2009
Aantal pagina's
240
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdauteur
Andrew McAfee

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Extra groot lettertype
Nee
Studieboek
Ja
Verpakking hoogte
19 mm

EAN

EAN
9781422155141

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