Essentials of Marketing A Marketing Strategy Planning Approach
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Co-auteur:
Jr. Perreault
Jr Perreault
- Engels
- Paperback
- 9780078028885
- 20 september 2011
- 728 pagina's
Samenvatting
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13E - and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths - This author team pioneered an innovative structure - using the four Ps with a managerial approach - for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing , there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. What's different about Essentials of Marketing? The success of this franchise is not the result of a single strength-or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and how-to-do-it techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the text website helps students see how to create marketing plans. Taken together, these items speed the development of marketing sense and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat special topics - like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing - in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. The comprehensive package of materials gives instructors the flexibility to teach marketing their way - or for the student, the ability to learn marketing their way.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 20 september 2011
- Aantal pagina's
- 728
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- William D. Perreault
- Tweede Auteur
- E. Jerome Mccarthy
- Co Auteur
- Jr Perreault
- Hoofduitgeverij
- Mcgraw-Hill Education - Europe
Vertaling
- Originele titel
- MP Essentials of Marketing W/ Student CD-ROM & Apps 2005
Overige kenmerken
- Editie
- 13th Revised edition
- Extra groot lettertype
- Nee
- Verpakking breedte
- 213 mm
- Verpakking hoogte
- 20 mm
- Verpakking lengte
- 274 mm
- Verpakkingsgewicht
- 1416 g
EAN
- EAN
- 9780078028885
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 80 euro en 45 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
1 - 2 weken
Verkoop door
Bogamo 1 - Boeken outlet
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door Bogamo 1 - Boeken outlet
- 30 dagen bedenktijd en gratis retourneren
Shop dit artikel
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.