European distribution and supply chain logistics Supply chain management in Europe

A broad vision of supply chain management is necessary to implement European distribution successfully. European Distribution and Supply Chain Logistics focuses on logistics in the European region.

This book discusses proven concepts and do's & don'ts for European distribution, as well as for supply chain logistics across three clusters:

• Distribution and supply chain management
• Fundamentals of European distribution logistics
• Demand and supply chain management

Each chapter starts with an awareness case and ends with fifteen questions for discussion, a real life case and five reflecting questions. Based on this formula the book is well-suited for students and practitioners in the area of logistics and supply chain management.

European distribution and supply chain logistics Since the foundation of the European Community in 1992 business has become more global. Although global logistics is the reality of many multinational companies, for medium sized organisations global' usually means doing business outside their home country, but inside their own continent. European distribution and supply chain logistics focuses on logistics in the European region. What has to be changed to transfer a company from national distribution to logistics on a European scale? A broad vision on supply chain management is necessary to implement European distribution successfully. This book consists of three clusters with 18 chapters. It discusses proven concepts and do's & don'ts for European distribution as well as for supply chain logistics. The three clusters are: Distribution and supply chain management, Fundamentals of European distribution logistics, Demand and supply chain management. Each chapter starts with an awareness case and ends with 15 questions for discussion, a real life case and 5 reflecting questions. Based en this formula the book is welI-suited for students and practitioners in the area of logistics and supply chain management. The authors of this book are market leaders in education and consultancy in distribution logistics and demanddriven supply chain management in The Netherlands. Prof. dr. A.R. van Goor / Ad van Goot
Prof. jhr. drs. M.J. Ploos van Amstel / Rien Ploos van Amstel
Dr. W. Ploos van Amstel / Walther Ploos van Amstel