Export Practice and Management
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Auteur:
Alan E Branch
Alan E Branch
Co-auteur:
Alan E Branch
Alan E. Branch
- Engels
- Paperback
- 9780412415302
- 01 januari 1993
- 456 pagina's
Samenvatting
This edition of the text formerly titled "Elements of Export Practice" covers recent developments in the field, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, Electronic Data Interchange and international distribution strategy.
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.
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Inhoud
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- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 januari 1993
- Aantal pagina's
- 456
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Alan E Branch
- Tweede Auteur
- Alan E Branch
- Co Auteur
- Alan E. Branch
- Hoofduitgeverij
- Chapman And Hall
Vertaling
- Originele titel
- Export Practice and Management
Overige kenmerken
- Editie
- 3
- Extra groot lettertype
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- Product breedte
- 155 mm
- Product lengte
- 235 mm
- Studieboek
- Ja
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 30 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 718 g
EAN
- EAN
- 9780412415302
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