For the Culture The Power Behind What We Buy, What We Do, and Who We Want to Be
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Auteur:
Marcus Collins
- Engels
- Hardcover
- 9781541700963
- 02 mei 2023
- 304 pagina's
Samenvatting
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketerfrom spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA teamto break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a centurys worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book youll need if you want to influence people to take action.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketerfrom spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA teamto break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a centurys worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book youll need if you want to influence people to take action.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 02 mei 2023
- Aantal pagina's
- 304
Betrokkenen
- Hoofdauteur
- Marcus Collins
- Hoofduitgeverij
- Publicaffairs
Overige kenmerken
- Product breedte
- 155 mm
- Product hoogte
- 33 mm
- Product lengte
- 236 mm
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 33 mm
- Verpakking lengte
- 236 mm
- Verpakkingsgewicht
- 499 g
EAN
- EAN
- 9781541700963
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