Four Steps to the Epiphany Successful Successful Strategies for Products that Win
Afbeeldingen
Artikel vergelijken
Uitgever: John Wiley & Sons Inc
- Engels
- Hardcover
- 9781119690351
- 16 april 2020
- 384 pagina's
Steve Blank
(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"
Samenvatting
the Four Steps to the Epiphany Igniting the Lean Startup Movement
WHEN I WROTE The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company.
Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept.
Startups of all stripes are using the Customer Development process I laid out in this book and detailed in The Startup Owner's Manual in 2012.
These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world.
In 2013, the Harvard Business Review cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? Steve
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need T he Four Steps to the Epiphany.
Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 16 april 2020
- Aantal pagina's
- 384
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Steve Blank
- Tweede Auteur
- Steve Blank
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Editie
- 5
- Extra groot lettertype
- Nee
- Product breedte
- 193 mm
- Product hoogte
- 31 mm
- Product lengte
- 236 mm
- Studieboek
- Ja
- Verpakking breedte
- 193 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 900 g
EAN
- EAN
- 9781119690351
Je vindt dit artikel in
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Select-bezorgopties
- Vandaag Bezorgd, Avondbezorging, Zondagbezorging, Gratis verzending
- Boek, ebook of luisterboek?
- Boek
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 28 euro en 49 cent.- Prijs inclusief verzendkosten, verstuurd door bol
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
- Vandaag nog in huis (bestel ma-vr voor 12:00, bezorging tussen 17:00 en 22:00)
- Doordeweeks ook ’s avonds in huis
- Ook zondag in huis (bestel voor za 23:59)
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.