Frank Batten The Untold Story of the Founder of the Weather Channel

Afbeeldingen
Artikel vergelijken
  • Engels
  • Hardcover
  • 9780813931555
  • 30 augustus 2011
  • 216 pagina's
Alle productspecificaties

Samenvatting

Frank Batten Sr. (1927-2009) created the Weather Channel in 1982, despite mocking by colleagues in the media that around-the-clock weather broadcasts would be as exciting as watching paint dry. The network, and later its companion website, Weather.com, became the largest private weather company in the world and an American cultural icon. Yet few have heard of Batten, a media pioneer whose Virginia newspaper was the only major daily to back school integration. At a time when American corporate greed was making headlines, without fanfare and limelight Batten built a media empire centered on honesty, integrity, and ethics. Starting out in his uncle's newspaper business in Norfolk, Virginia, as a reporter and advertising salesman, he assumed leadership of the Virginian-Pilot and Ledger-Star at the age of twenty-seven and grew Landmark Communications into a media powerhouse. He championed racial equality, a position not often taken in Virginia during the 1950s. His flagship newspaper, the Pilot, was the only daily paper in Virginia to back court-ordered school desegregation. He created two billion-dollar businesses and gave away more than $400 million to charity, nearly all of it to education. As chairman of the Associated Press from 1982 to 1987, he helped guide the news agency back on a sound financial footing. Batten also faced a tremendous personal challenge that would have sidelined many: he lost his vocal cords to cancer two years before starting the Weather Channel. This is the untold story of a man whose name few recognize, yet who helped change the face of the media in the twentieth century.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
30 augustus 2011
Aantal pagina's
216
Illustraties
Nee

Betrokkenen

Hoofdauteur
Sage
Tweede Auteur
Connie M Sage

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Nee
Verpakking breedte
146 mm
Verpakking hoogte
19 mm
Verpakking lengte
222 mm
Verpakkingsgewicht
381 g

EAN

EAN
9780813931555

Je vindt dit artikel in

Taal
Engels
Boek, ebook of luisterboek?
Boek
Beschikbaarheid
Leverbaar
Studieboek of algemeen
Algemene boeken
Nog geen reviews
Kies gewenste uitvoering
Bindwijze : Hardcover
Prijsinformatie en bestellen
De prijs van dit product is 26 euro en 99 cent.
2 - 3 weken
Verkoop door bol
  • Prijs inclusief verzendkosten, verstuurd door bol
  • Ophalen bij een bol afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice