How To Fly A Horse The Secret History of Creation, Invention, and Discovery

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  • Engels
  • Paperback
  • 9780434022915
  • 29 januari 2015
  • 336 pagina's
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Samenvatting

There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Poems are written in dreams. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch. The myth is wrong. Anyone can create. Necessity is not the mother of invention. We all are. In How to Fly a Horse: The Secret History of Creation, Invention and Discovery, acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers - who set out to 'fly a horse' - to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs. Along the way he explores why innovators meet resistance and how they overcome it, why most organisations stifle creative people, and how the most creative organisations really work. In a passionate and profound narrative, How to Fly a Horse explodes the myths on how 'new' comes to be.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
29 januari 2015
Aantal pagina's
336
Illustraties
Nee

Betrokkenen

Hoofdauteur
Kevin Ashton

Overige kenmerken

Product breedte
178 mm
Product hoogte
38 mm
Product lengte
254 mm
Studieboek
Nee
Verpakking breedte
156 mm
Verpakking hoogte
25 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
448 g

EAN

EAN
9780434022915

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