International Business Global Edit

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  • Engels
  • Paperback
  • 9781292016795
  • 15 mei 2014
  • 896 pagina's
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Samenvatting

For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292019307) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyManagementLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
15 mei 2014
Aantal pagina's
896
Illustraties
Nee

Betrokkenen

Hoofdauteur
John Daniels
Tweede Auteur
Lee Radebaugh
Co Auteur
Lee H. Radebaugh
Hoofduitgeverij
Pearson Education Limited

Overige kenmerken

Editie
15
Product breedte
219 mm
Product hoogte
30 mm
Product lengte
277 mm
Studieboek
Ja
Verpakking breedte
219 mm
Verpakking hoogte
71 mm
Verpakking lengte
276 mm
Verpakkingsgewicht
1741 g

EAN

EAN
9781292016795

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Reviews

Gemiddelde van 2 reviews
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  • Well written book, some outdated examples

    Positieve punten

    • Heldere uitleg
    • Toegankelijk

    Negatieve punten

    • Achterhaald
    • duur

    The book is well written and full of examples which clearly illustrate concepts and give students an appreciation of international business. I am disappointed by how outdated some examples are, especially considering the incredible frequency of revised editions. One of the arguments for updating a book is that international business changes so fast. Yet, considering there have been 5 new editions of this book since 2003 (the 10th edition was published in 2003), it would be reasonable to expect all examples to be more recent than 2002. Some of the references are so old they can no longer be accessed.

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    0
  • Goed en overzichtelijk boek

    Positieve punten

    • Toegankelijk
    • Compleet

    Negatieve punten

    • langdradig

    Het boek is er overzichtelijk. Echter kan het soms langdradig zijn, waardoor je aandacht snel verliest.

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