Irrational Persistence Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business
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Uitgever: John Wiley & Sons Inc
Auteur:
Dave Zilko
- Engels
- Hardcover
- 9781119240082
- 06 mei 2016
- 192 pagina's
Samenvatting
What's it like to take a small salsa company, founded in the back of a bankrupt restaurant just outside of Detroit, and grow it into the #1 brand in the country? And why would anyone, even though they're producing 75 tons of fresh salsa a day, decide to do so virtually by hand in five gallon buckets? Then what's it like to sell it to a Fortune 500 company for almost a quarter billion dollars? Irrational Persistence is Dave Zilko's openly personal and informative account of the rags-to-riches entrepreneurial journey he took and the lessons he learned along the way.
Doing all this with nothing would have been hard enough, but when he and his partners joined forces they were in so much debt they were actually starting with less than nothing. Eventually learning from his mistakes as well as his smaller victories as an entrepreneur Dave developed a system of principles he came to rely on for consistent success and business growth. Looking back, he realizes these seven secrets weren't always apparent, which inspired this book. Dave delves into each of his seven business secrets in enthralling narratives that put you in rooms where strategic decisions were made during Garden Fresh's history. He lets you join the conversations he had with his partners Jack and Annette Aronson during their unpredictable business venture of expansion, near disaster, passed-on opportunities and eventual fortune.
If you think the heads of major companies always have everything under control you're going to enjoy this read. Whether you're a business owner or want to be one someday, the refreshing and motivating strategies from a leader at the top of his industry can improve your approach to business right away with end-of-chapter exercises that let you take the first steps. Written with such exhilarating drama you won't be able to put it down, this practical business guide shows you:
- How to adapt a counterintuitive approach to sales by not researching your customer, not bringing sales brochures or data to meetings, and in fact to grow your company by never selling anything
- Why choosing the right market is just as important as developing the right product
- How to take a strategic approach to developing your company, not just your products, layering in strategic advantages your competitors cannot possibly match
- How your values are often your destiny
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 06 mei 2016
- Aantal pagina's
- 192
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Dave Zilko
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 150 mm
- Product hoogte
- 22 mm
- Product lengte
- 210 mm
- Studieboek
- Ja
- Verpakking breedte
- 161 mm
- Verpakking hoogte
- 27 mm
- Verpakking lengte
- 237 mm
- Verpakkingsgewicht
- 362 g
EAN
- EAN
- 9781119240082
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