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ISE New Products Management

Name: ISE New Products Management
Author: C. Merle Crawford

Auteur: C. Merle Crawford

Taal: Engels

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Auteur: C. Merle Crawford C. Anthony Di Benedetto

Engels
Paperback
9781260575088
10 maart 2020
514 pagina's

Alle productspecificaties

Samenvatting

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and

interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.

Past adopters of New Products Management will notice major changes in this edition.

While there are some changes in virtually every chapter, some of the most substantial

changes are as follows:

1.We have made major additions and updates to the cases to provide more plentiful

and more current examples. We retired several cases from the previous edition,

wrote many new cases, and thoroughly updated many others. New cases

for this edition include: Oculus Rift, Adidas Parley sustainable running shoes,

Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility

at Starbucks, and many others. As always, we aim to offer a mix of high tech

products and consumer products and services in the set of cases.

2.In addition, we have substantially updated examples throughout the text wherever

possible.We try to make use of illustrative examples that will resonate with

today’s students wherever possible. Of course, we welcome the reader’s comments

and suggestions for improvement.

3.There continues to be much new research in new products, and we have tried to

stay current on all of these topics. Readers will notice new or expanded coverage

of portfolio management, value curve creation, the TRIZ method, crowd-sourcing,

crowdfunding,observational research, open innovation, organizational structure,

3D modeling, beta testing, sustainable product development, and frugal

innovation,among other topics.

4.We continue the practice of referencing Web sites of interest throughout the

text,and we have added the web addresses for several useful YouTube videos

and other resources.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 10 maart 2020
Aantal pagina's: 514
Illustraties: Nee

Betrokkenen

Hoofdauteur: C. Merle Crawford
Tweede Auteur: C. Anthony Di Benedetto
Hoofduitgeverij: Mcgraw-Hill Education

Overige kenmerken

Editie: 12
Product breedte: 185 mm
Product hoogte: 20 mm
Product lengte: 231 mm
Studieboek: Ja
Verpakking breedte: 185 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 231 mm
Verpakkingsgewicht: 676 g

EAN

EAN: 9781260575088

Je vindt dit artikel in

Categorieën: Managementboeken

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Over welke sector: Productie & Kwaliteit
Beschikbaarheid: Leverbaar

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