Terug Terug

Make Some Noise The Unconventional Road to Dominance

Name: Make Some Noise
Author: Ken Schmidt

Auteur: Ken Schmidt

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Uitgever: Simon & Schuster

Auteur: Ken Schmidt

Engels
Hardcover
9781501155611
15 november 2018
368 pagina's

Alle productspecificaties

Samenvatting

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company-one of the most celebrated corporate success stories in history-led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson's remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy-the three questions he asks every one of his clients. They assess a company's positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they're talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end luxury gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today's marketplace.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 15 november 2018
Aantal pagina's: 368
Illustraties: Nee

Betrokkenen

Hoofdauteur: Ken Schmidt
Hoofduitgeverij: Simon & Schuster

Overige kenmerken

Extra groot lettertype: Nee
Studieboek: Ja
Verpakking breedte: 152 mm
Verpakking hoogte: 229 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 526 g

EAN

EAN: 9781501155611

Je vindt dit artikel in

Categorieën: Managementboeken

Bedrijfskunde

Facilitair management

Sales & Marketing

Werkpatronen & Gebruiken

Boeken
Taal: Engels
Over welke sector: Facilitair management
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.