Make Your Brand Matter Experience-Driven Solutions to Capture Customers and Keep Them Loyal

Discover why brand and experience are two sides of the same coin — and how to transform each of them

Make Your Brand Matter is your organization’s personal roadmap to aligning how customers view — and interact with — your company and how your firm projects itself out into the world. It is an expert demonstration of how to align your company’s brand with customer experience, enabling you to acquire new customers, increase the value of existing clients, and improve customer loyalty.

You’ll learn to use experiential concepts like transference, transparency, uniquity, personalization, and immediacy to connect to an increasingly demanding and sophisticated public. You’ll also discover how to rapidly transform a customer from a brand evaluator to a loyal advocate.

This book is filled with hands-on strategies your team can use to capture existing digital opportunities — and create new ones — and offers illuminating case studies of historical and digitally native brands that succeeded (or failed) to seize the digital moment.

Make Your Brand Matter belongs in the libraries of founders, executives, managers, and other business leaders seeking a competitive advantage in an economic arena filled with increasingly nimble and capable opponents. By the end of the book, you’ll understand how to marry your company’s brand and customer experience into one coherent and exciting package.

Combine brand and experience into a single, exciting whole to drive growth

The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast.

In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.

You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers:

• Strategies, techniques, and activities for teams to capture digital opportunities
• Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity
• Tactics to accelerate the customer’s progression from evaluator to loyal advocate

Make Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization’s ability to marry brand and experience into one coherent and exciting package.