Management for Professionals- User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services
Samenvatting
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 21 november 2019
- Aantal pagina's
- 171
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Felix van de Sand
- Tweede Auteur
- Anna-Katharina Frison
- Co Auteur
- Katharina Holl
- Hoofduitgeverij
- Springer Nature Switzerland AG
Overige kenmerken
- Editie
- 2020 ed.
- Extra groot lettertype
- Nee
- Product breedte
- 155 mm
- Product hoogte
- 13 mm
- Product lengte
- 235 mm
- Studieboek
- Ja
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 13 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 465 g
EAN
- EAN
- 9783030298678
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