Managing Innovation Integrating Technological, Market and Organizational Change

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  • Engels
  • Paperback
  • 9781119379454
  • 05 juni 2018
  • 608 pagina's
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Samenvatting

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches - but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today's students will be equipped to bring about the era's next great advances.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
05 juni 2018
Aantal pagina's
608
Illustraties
Nee

Betrokkenen

Hoofdauteur
Joe Tidd
Tweede Auteur
John R Bessant
Co Auteur
Keith Pavitt
Hoofduitgeverij
John Wiley & Sons Inc

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Originele titel
Managing Innovation: Integrating Technological, Market and Organizational Change

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Editie
6th Edition
Product breedte
204 mm
Product hoogte
23 mm
Product lengte
261 mm
Studieboek
Nee
Verpakking breedte
204 mm
Verpakking hoogte
23 mm
Verpakking lengte
261 mm
Verpakkingsgewicht
1088 g

EAN

EAN
9781119379454

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