Managing Small Business An Entrepreneurial Emphasis, International Edition - 16th Edition

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  • Engels
  • Paperback
  • 9781111821173
  • 01 januari 2012
  • 848 pagina's
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Samenvatting

Help your students realize their dreams of small business success with Longenecker's market-leading text Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition . This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. All-new cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; such as popular video cases and Small Business and Entrepreneurship Resource Center's robust collection of business-related articles and resources. Managing Small Business: An Entrepreneurial Emphasis, 16/e, International Edition provides the valuable resources your students will reference and rely upon throughout their entire business careers.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
01 januari 2012
Aantal pagina's
848
Illustraties
Nee

Betrokkenen

Hoofdauteur
F. Hoy
Tweede Auteur
Leslie Palich
Co Auteur
J. Petty
Hoofduitgeverij
Cengage Learning, Inc

Overige kenmerken

Editie
International ed of 16th revised ed
Studieboek
Ja
Verpakking breedte
276 mm
Verpakking hoogte
246 mm
Verpakking lengte
26 mm
Verpakkingsgewicht
1660 g

EAN

EAN
9781111821173

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