Marketing and Client Relations for Interior Designers

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  • Engels
  • Hardcover
  • 9780470260487
  • 23 mei 2008
  • 288 pagina's
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Samenvatting

This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice.

Discover the latest insights in marketing and client relations

for interior designers

To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.

This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.

With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:

  • Design specialized promotional resources, market research, and personal interactions

  • Establish a company profile that attracts clients

  • Find clients who are most likely to want your services

  • Budget marketing efforts accurately to avoid unnecessary expenses

  • Handle complaints diplomatically and with minimum problems

  • Build a better relationship with clients

  • Create proper contracts and letters of agreement

  • Set prices that are appropriate for your services

Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.



Discover the latest insights in marketing and client relations

for interior designers

To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.

This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.

With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:
*

Design specialized promotional resources, market research, and personal interactions
*

Establish a company profile that attracts clients
*

Find clients who are most likely to want your services
*

Budget marketing efforts accurately to avoid unnecessary expenses
*

Handle complaints diplomatically and with minimum problems
*

Build a better relationship with clients
*

Create proper contracts and letters of agreement
*

Set prices that are appropriate for your services

Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
23 mei 2008
Aantal pagina's
288
Illustraties
Nee

Betrokkenen

Hoofdauteur
Mary V. Knackstedt
Hoofduitgeverij
Onbekend

Overige kenmerken

Editie
illustrated edition
Extra groot lettertype
Nee
Product breedte
165 mm
Product hoogte
23 mm
Product lengte
244 mm
Studieboek
Nee
Verpakking breedte
165 mm
Verpakking hoogte
25 mm
Verpakking lengte
241 mm
Verpakkingsgewicht
635 g

EAN

EAN
9780470260487

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