Marketing An Introduction
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Auteur:
Masterson
Phillips, Nichola
Co-auteur:
David Pickton
- Engels
- Onbekende bindwijze
- 9781526426321
- 15 september 2017
- 560 pagina's
Samenvatting
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Get 12 months FREE access to an interactive eBook when purchasing the paperback* Previous edition winner of the British Book Design and Production Award for Best Use of Cross Media 2014 This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style. Suitable as core reading for undergraduate marketing students. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Onbekende bindwijze
- Oorspronkelijke releasedatum
- 15 september 2017
- Aantal pagina's
- 560
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Masterson
- Tweede Auteur
- Phillips, Nichola
- Co Auteur
- David Pickton
- Hoofdredacteur
- Rosalind Masterson
- Hoofduitgeverij
- Sage Publications Ltd
Overige kenmerken
- Editie
- 4
- Studieboek
- Ja
- Verpakking breedte
- 189 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 1210 g
EAN
- EAN
- 9781526426321
Je vindt dit artikel in
- Categorieën
- Taal
- Nederlands
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Studieboeken
Kies gewenste uitvoering
Kies je bindwijze
(4)
Prijsinformatie en bestellen
De prijs van dit product is 27 euro en 95 cent. De adviesprijs is 55 euro en 37 cent. Je bespaart 50%. Dit is een tweedehands product.
Je bespaart 50%
Alleen tweedehands
Goed
• Onzeker of online toegangscode nog actief is
• Onzeker of online toegangscode nog actief is
Uiterlijk 3 juni in huis
Verkoop door
TtBooks
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door TtBooks
- 30 dagen bedenktijd en gratis retourneren
Shop dit artikel
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.