MARTketing Selling More Stuff The Heart and the Brain of Branding
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Paperback
- 9781910649862
- 30 augustus 2016
- 237 pagina's
Samenvatting
Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 30 augustus 2016
- Aantal pagina's
- 237
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Javier Sanchez Lamelas
- Tweede Auteur
- Javier S Lamelas
- Hoofduitgeverij
- Lid Publishing
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 150 mm
- Product hoogte
- 22 mm
- Product lengte
- 210 mm
- Studieboek
- Ja
- Verpakking breedte
- 153 mm
- Verpakking hoogte
- 22 mm
- Verpakking lengte
- 234 mm
- Verpakkingsgewicht
- 323 g
EAN
- EAN
- 9781910649862
Je vindt dit artikel in
- Categorieën
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Taal
- Engels
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 18 euro en 99 cent.
Uiterlijk 14 juni in huis
Verkoop door bol
- Gratis verzending door bol vanaf 20 euro
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Shop dit artikel
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.