Music Business Research- Designing the Music Business Design Culture, Music Video and Virtual Reality

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  • Engels
  • Hardcover
  • 9783030481131
  • 11 juni 2020
  • 201 pagina's
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Samenvatting

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.

Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.

Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
11 juni 2020
Aantal pagina's
201
Illustraties
Nee

Betrokkenen

Hoofdauteur
Guy Morrow

Overige kenmerken

Editie
1st ed. 2020
Extra groot lettertype
Nee
Product breedte
155 mm
Product lengte
235 mm
Studieboek
Nee
Verpakking breedte
155 mm
Verpakking hoogte
235 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
494 g

EAN

EAN
9783030481131

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Editie : 1st ed. 2020

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