Nonprofit Strategic Positioning Decide Where To Be, Plan What To Do

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  • Engels
  • Hardcover
  • 9780471717492
  • 17 maart 2006
  • 272 pagina's
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Samenvatting

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.

—Jan Masaoka, Executive DirectorCompassPoint Nonprofit Services

"Tom McLaughlin's Nonprofit Strategic Positioning makes good sense. And Tom is right! Strategic planning is hard work and well worth the effort. Tom writes the truth, knows what works, and offers solid guidance in this new book."
—Kenneth L. Gladish, PhD, National Executive DirectorYMCA of the USA

"As leaders, we live and work in a vastly changing world. Tom McLaughlin provides an excellent framework and basis for strategic thinking and acting when responding to these changes. Nonprofit Strategic Positioning provides a treasure chest of best practices, relevant planning principles, and rules for engaging issues that will improve the performance of the twenty-first century not-for-profit."
—Ronnie E. Jenkins, National Vice President, Services to Clubs Boys & Girls Clubs of America

"Once again, Tom McLaughlin does what consulting experts rarely do—he teaches others how to do it themselves. Drawing on his vast experience and keen powers of observation, Tom offers insights on trends, a practical approach to organizational strategy and even recipe cards to guide the process. With this how-to guide, even the most reluctant organizations can position themselves for the future."
—Jill A. Schumann, President and CEO Lutheran Services in America



Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
17 maart 2006
Aantal pagina's
272
Illustraties
Nee

Betrokkenen

Hoofdauteur
Thomas A. Mclaughlin
Hoofduitgeverij
Onbekend

Vertaling

Originele titel
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

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New title
Extra groot lettertype
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Product breedte
160 mm
Product hoogte
24 mm
Product lengte
237 mm
Studieboek
Nee
Verpakking breedte
152 mm
Verpakking hoogte
25 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
522 g

EAN

EAN
9780471717492

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