Pop Truth and Power at the Coca-Cola Company
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Auteur:
Constance L Hays
- Engels
- Paperback
- 9780099472575
- 03 februari 2005
- 496 pagina's
Samenvatting
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment.
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 03 februari 2005
- Aantal pagina's
- 496
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Constance L Hays
- Hoofduitgeverij
- Arrow Books Ltd
Vertaling
- Originele titel
- The Real Thing: Truth and Power at the Coca-Cola Company
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 129 mm
- Product hoogte
- 30 mm
- Product lengte
- 198 mm
- Studieboek
- Nee
- Verpakking breedte
- 132 mm
- Verpakking hoogte
- 198 mm
- Verpakking lengte
- 34 mm
- Verpakkingsgewicht
- 337 g
EAN
- EAN
- 9780099472575
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