Qualitative Research Methods for Media Studies

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  • Engels
  • Hardcover
  • 9780367641535
  • 26 oktober 2021
  • 256 pagina's
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This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research.





This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research.

Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyze a variety of multimedia texts, and reflections on the use of big data.

A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today’s convergent media environment.

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Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
26 oktober 2021
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
Bonnie S. Brennen
Tweede Auteur
Bonnie S. Brennen
Hoofduitgeverij
Routledge

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Editie
3
Product breedte
152 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
152 mm
Verpakking hoogte
229 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
648 g

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EAN
9780367641535

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