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Real-Time Marketing And Pr How To Instantly Engage Your Market, Connect With Customers, And Create Products That Grow Your Business Now

Name: Real-Time Marketing And Pr
Author: David Meerman Scott

Auteur: David Meerman Scott

Taal: Engels

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Auteur: David Meerman Scott

Engels
Hardcover
9780470645956
02 november 2010
244 pagina's

Alle productspecificaties

David Meerman Scott

"David Meerman Scott is expert op het gebied van online marketing. Hij is een veelgevraagd spreker op seminars en congressen over marketing, social media en PR. Eerder schreef hij World Wide Rave, Real-Time Marketing & PR en Marketing Lessons from the Grateful Dead. Lees zijn blog op www.WebInkNow.com of volg hem via twitter.com@dmscott

Website: www.WebInkNow.com

(Foto: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Alles van David Meerman Scott

Samenvatting

Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. "Real time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: * Develop a business culture that encourages speed over sloth * Read buying signals as people interact with your online information * Crowdsource product development, naming, and even marketing materials such as online videos * Engage reporters to shape stories as they are being written * Command premium prices by delivering products at speed * Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 02 november 2010
Aantal pagina's: 244
Illustraties: Nee

Betrokkenen

Hoofdauteur: David Meerman Scott
Hoofduitgeverij: John Wiley And Sons Ltd

Overige kenmerken

Editie: 4th Revised edition
Extra groot lettertype: Nee
Studieboek: Ja
Verpakking breedte: 162 mm
Verpakking hoogte: 22 mm
Verpakking lengte: 239 mm
Verpakkingsgewicht: 444 g

EAN

EAN: 9780470645956

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Over welke sector: Detailhandel

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