Redefining Retail 10 Guiding Principles for a Post-Digital World

Praise for REDEFINING RETAIL

“Redefining Retail stands out as the most comprehensive and original retail book I’ve encountered in years. Its invaluable insights will leave you intrigued and informed.”
—Martin Lindstrom, Author, Consultant and Keynote Speaker

“In this book, I encountered numerous concepts that align with my leadership philosophy and mirror the dynamics within organizations like The Coca-Cola Company. The approach of the authors impressed me, as they effectively combined their real-world business expertise with authoritative academic??insights.”
—Nikos Koumettis, President of Europe at The Coca-Cola Company

“Beauty brands, among others, face the challenge of finding the right balance between the influence of technology and the personal touch of human interaction. Redefining Retail provides precious insights for managers on how to address this critical issue.”
—Vasiliki Petrou, Group CEO of Unilever Prestige

“One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.”
—Greg Hoffman, Former CMO of Nike, Author and Speaker

“In a post-digital era, with customer journeys spanning numerous digital and physical touchpoints, the role of each of these interactions must be distinctive and strategically planned. This book provides valuable perspectives for managers aiming to design a resilient retail marketing strategy for the future.”
—Lucia Marcuzzo, SVP and Managing Director of North Europe at Levi Strauss & Co.

“In challenging times, companies often shift their focus to short-term financial outcomes to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers.”
—Mauro Porcini, SVP and Chief Design Officer at PepsiCo

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:

• The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
• How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
• The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.