Public Health Communication Ebook Tooltip Evidence for Behavior Change

Afbeeldingen

Inkijkexemplaar

Artikel vergelijken

  • Engels
  • E-book
  • 9781135671457
  • 01 januari 2002
  • 452 pagina's
  • Adobe ePub
Alle productspecificaties
  • Je leest ebooks gemakkelijk op je Kobo e-reader, of op je smartphone of tablet met de bol.com Kobo app. Let op! Ebooks kunnen niet geannuleerd of geretourneerd worden.

Samenvatting

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.

Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book:
*offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs;
*includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and
*utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner.

As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
01 januari 2002
Aantal pagina's
452
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdredacteur
Robert Hornik
Hoofduitgeverij
Routledge

Lees mogelijkheden

Lees dit ebook op
Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)

Overige kenmerken

Editie
1
Studieboek
Nee
Verpakking hoogte
29 mm

EAN

EAN
9781135671457
Nog geen reviews

Kies gewenste uitvoering

Bindwijze : E-book

Prijsinformatie en bestellen

De prijs van dit product is 77 euro.
Direct beschikbaar
Verkoop door bol
  • E-book is direct beschikbaar na aankoop
  • E-books lezen is voordelig
  • Dag en nacht klantenservice
  • Veilig betalen
Houd er rekening mee dat je downloadartikelen niet kunt annuleren of retourneren. Bij nog niet verschenen producten kun je tot de verschijningsdatum annuleren.
Zie ook de retourvoorwaarden