Small Business Exposed The Tribes That Drive Economies
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- Engels
- Hardcover
- 9780415790185
- 06 februari 2018
- 182 pagina's
Samenvatting
This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their business, their motivations and goals. It’s not another "how to" book or an academic treatise.
This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It’s not another "how to" book or an academic treatise.
Everyone’s needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals.
Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 06 februari 2018
- Aantal pagina's
- 182
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Scott Holmes
- Tweede Auteur
- Michael t. Schaper
- Hoofduitgeverij
- Routledge
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 156 mm
- Product lengte
- 234 mm
- Studieboek
- Nee
- Verpakking breedte
- 156 mm
- Verpakking hoogte
- 234 mm
- Verpakking lengte
- 234 mm
- Verpakkingsgewicht
- 417 g
EAN
- EAN
- 9780415790185
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