Social Media Marketing All-in-One For Dummies

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  • Engels
  • Paperback
  • 9781119696872
  • 03 juni 2021
  • 784 pagina's
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Samenvatting

Meet your customers where they live—on social media!

It’s all about social media—still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them!

9 Books Inside. . .

  • The Social Media Mix
  • Cybersocial Tools
  • Content Marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram and Pinterest
  • Other Social Media Marketing Sites
  • Measuring Results and Building on Success


  • Get social with the bestselling social media marketing book

    No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be.

    These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.

    • Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
    • Blend your social side with your traditional marketing presence
    • Become more engaging and metric your success
    • Get to know your fans with user data

    Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

    Productspecificaties

    Inhoud

    Taal
    en
    Bindwijze
    Paperback
    Oorspronkelijke releasedatum
    03 juni 2021
    Aantal pagina's
    784
    Illustraties
    Nee

    Betrokkenen

    Hoofdauteur
    Jan Zimmerman
    Tweede Auteur
    Doug Shalin
    Co Auteur
    Lena West
    Hoofduitgeverij
    For Dummies

    Overige kenmerken

    Editie
    5
    Product breedte
    180 mm
    Product hoogte
    46 mm
    Product lengte
    234 mm
    Studieboek
    Ja
    Verpakking breedte
    185 mm
    Verpakking hoogte
    45 mm
    Verpakking lengte
    237 mm
    Verpakkingsgewicht
    1642 g

    EAN

    EAN
    9781119696872
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