Strategic Organizational Communication In a Global Economy

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  • Engels
  • Paperback
  • 9781444338638
  • 09 februari 2012
  • 506 pagina's
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Samenvatting

With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

"Strategic Organizational Communication has been truly revitalized with its comprehensive coverage of organizational issues within the communication community. Enhanced with new material on such issues as globalization, ethics, and change, the combination of in-depth reporting and pointed cases will provide students with useful, relevant insight into the complexities of organizational life." Cynthia Hardy, University of Melbourne

"Conrad and Poole have maintained the solid core of critical analysis that has been the hallmark of this book, while thoroughly updating the cases and issues in the seventh edition. Bravo!" James A. Anderson, University of Utah

Organizations are a key to understanding society's beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made.

This book shows how any strategy of organization – including its design, system of motivation and control, form of leadership, and relationship to communication technologies – can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years, Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

This updated seventh edition includes:

  • Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
  • A nuanced, in-depth discussion of technology, and a new chapter on organizational change
  • New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
  • Online Instructor's Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
09 februari 2012
Aantal pagina's
506
Illustraties
Nee

Betrokkenen

Hoofdauteur
Charles Conrad
Tweede Auteur
Marshall Scott Poole
Hoofduitgeverij
Wiley-Blackwell

Overige kenmerken

Editie
7
Extra groot lettertype
Nee
Product breedte
190 mm
Product hoogte
24 mm
Product lengte
243 mm
Studieboek
Nee
Verpakking breedte
192 mm
Verpakking hoogte
29 mm
Verpakking lengte
252 mm
Verpakkingsgewicht
875 g

EAN

EAN
9781444338638

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