Strategy in Action Lecturers' Resource Manual

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  • Engels
  • Hardcover
  • 9780412623400
  • 01 april 1995
  • 244 pagina's
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Samenvatting

Strategy in Action introduces the fundamental theory and practice of strategic management, strategic decision making and strategic change. This innovative new book uses an extended case study at the beginning of each chapter to demonstrate the key issues and themes of strategy. It focuses on the essential decisions that companies must take when creating and implementing strategy in practice and clearly demonstrates the essential theory which underlies strategic management. It also contains many stimulating case examples from international business and is presented in an attractive two-colour design. It is essential reading for students and managers who want to understand how strategy is made and implemented. Strategy in Action introduces the fundamental theory and practice of strategic management, strategic decision making and strategic change. This innovative new book uses an extended case study at the beginning of each chapter to demonstrate the key issues and themes of strategy. It focuses on the essential decisions that companies must take when creating and implementing strategy in practice and clearly demonstrates the essential theory which underlies strategic management. It also contains many stimulating case examples from international business and is presented in an attractive two-colour design. It is essential reading for students and managers who want to understand how strategy is made and implemented.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
01 april 1995
Aantal pagina's
244
Illustraties
Nee

Betrokkenen

Hoofdauteur
John L. Thompson
Hoofduitgeverij
Cengage Learning

Overige kenmerken

Verpakking breedte
172 mm
Verpakking hoogte
17 mm
Verpakking lengte
236 mm
Verpakkingsgewicht
443 g

EAN

EAN
9780412623400

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Bindwijze : Hardcover

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