The Complete Tradesman A Study of Retailing, 1550-1820
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- Engels
- Hardcover
- 9781859281697
- 28 augustus 2000
- 270 pagina's
Samenvatting
Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day.
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 28 augustus 2000
- Aantal pagina's
- 270
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Nancy Cox
- Tweede Auteur
- Cox
- Hoofdredacteur
- Professor Gareth Shaw
- Hoofduitgeverij
- Scolar Pr
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 159 mm
- Product hoogte
- 19 mm
- Product lengte
- 241 mm
- Studieboek
- Nee
- Verpakking breedte
- 159 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 241 mm
- Verpakkingsgewicht
- 590 g
EAN
- EAN
- 9781859281697
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