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The Data Webhouse Toolkit Building the Web-enabled Data Warehouse

Name: The Data Webhouse Toolkit
Author: Ralph Kimball

Auteur: Ralph Kimball

Taal: Engels

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Auteur: Ralph Kimball Richard Merz

Engels
Paperback
9780471376804
16 februari 2000
416 pagina's

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Ralph Kimball

"Ralph Kimball (born 1944) is an author on the subject of data warehousing and business intelligence. He is one of the original architects of data warehousing and is known for long-term convictions that data warehouses must be designed to be understandable and fast. His methodology, also known as dimensional modeling or the Kimball methodology, has become the de facto standard in the area of decision support.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Alles van Ralph Kimball

Samenvatting

Ralph's latest book ushers in the second wave of the Internet...Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet. --William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 februari 2000
Aantal pagina's: 416
Illustraties: Met illustraties

Betrokkenen

Hoofdauteur: Ralph Kimball
Tweede Auteur: Richard Merz
Hoofduitgeverij: John Wiley And Sons Ltd

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Extra groot lettertype: Nee
Product breedte: 193 mm
Product hoogte: 24 mm
Product lengte: 237 mm
Verpakking breedte: 190 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 233 mm
Verpakkingsgewicht: 708 g

EAN

EAN: 9780471376804

Je vindt dit artikel in

Categorieën: Computers & Informatica

Databases

Handleidingen

Dataverwerking & data-analyse

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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