The Huns Have Got my Gramophone! Advertisements from the Great War

Afbeeldingen

Artikel vergelijken

  • Engels
  • Hardcover
  • 9781851243990
  • 20 juni 2014
  • 112 pagina's
Alle productspecificaties

Samenvatting

These charged images from the Great War cover a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918.



Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
20 juni 2014
Aantal pagina's
112
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Amanda-Jane Doran
Tweede Auteur
Andrew McCarthy
Hoofduitgeverij
Bodleian Library

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
116 mm
Product hoogte
14 mm
Product lengte
177 mm
Studieboek
Nee
Verpakking breedte
110 mm
Verpakking hoogte
170 mm
Verpakking lengte
170 mm
Verpakkingsgewicht
168 g

EAN

EAN
9781851243990
Nog geen reviews

Kies gewenste uitvoering

Bindwijze : Hardcover

Prijsinformatie en bestellen

De prijs van dit product is 5 euro en 99 cent.
2 - 3 weken
Verkoop door bol
  • Gratis verzending door bol vanaf 20 euro
  • Ophalen bij een bol afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice