The Timid Corporation Why Business is Terrified of Taking Risk
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Uitgever: John Wiley & Sons Inc
Auteur:
Benjamin Hunt
Benjamin Hunt
- Engels
- Hardcover
- 9780470843680
- 14 maart 2003
- 264 pagina's
Samenvatting
Irrational pessimism seems to characterize the business world in the new millennium. Corporate managers seem unsure of the future and afraid to take risk.
In this brilliant book, based on primary research, Benjamin Hunt argues that risk aversion is now institutionalised in business. The belief systems that used to drive business forward in the past have broken down, replaced by fear and anxiety about change and the future. Risk aversion has now become a more permanent mindset and mode of operation, existing even in periods of economic recovery.
The Timid Corporation shows that managers are on the defensive. Worried about appearing to be unethical, irresponsible, failing to manage risk, and inefficient with capital, managers have imposed a massive new raft of self regulation on corporate behaviour from ethical codes of conduct, to risk management procedures, corporate governance rules, sustainable development and corporate social responsibility regulation. At the same time, corporations have never been more defensive in their commercial behaviour. Today, corporations aim to get close to the customer at all times, are obsessed with brand loyalty, only innovate in a safe fashion, and avoid bold investment.
The Timid Corporation throws down a challenge to this new risk aversion. Industry needs to adopt a far more critical attitude to self regulation, and raise its aspirations when it comes to technological innovation and economic growth.
In this brilliant book, based on primary research, Benjamin Hunt argues that risk aversion is now institutionalised in business. The belief systems that used to drive business forward in the past have broken down, replaced by fear and anxiety about change and the future. Risk aversion has now become a more permanent mindset and mode of operation, existing even in periods of economic recovery.
The Timid Corporation shows that managers are on the defensive. Worried about appearing to be unethical, irresponsible, failing to manage risk, and inefficient with capital, managers have imposed a massive new raft of self regulation on corporate behaviour from ethical codes of conduct, to risk management procedures, corporate governance rules, sustainable development and corporate social responsibility regulation. At the same time, corporations have never been more defensive in their commercial behaviour. Today, corporations aim to get close to the customer at all times, are obsessed with brand loyalty, only innovate in a safe fashion, and avoid bold investment.
The Timid Corporation throws down a challenge to this new risk aversion. Industry needs to adopt a far more critical attitude to self regulation, and raise its aspirations when it comes to technological innovation and economic growth.
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- 14 maart 2003
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- 264
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- Hoofdauteur
- Benjamin Hunt
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- Benjamin Hunt
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- John Wiley & Sons Inc
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- 165 mm
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- 9780470843680
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