What's Your Business? Corporate Design Strategy Concepts and Processes
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Auteur:
Claire t. Tomlins
- Engels
- Hardcover
- 9781472417466
- 28 september 2014
- 324 pagina's
Samenvatting
What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.
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- Taal
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 28 september 2014
- Aantal pagina's
- 324
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Claire t. Tomlins
- Hoofduitgeverij
- Routledge
Overige kenmerken
- Extra groot lettertype
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- Product breedte
- 174 mm
- Product hoogte
- 32 mm
- Product lengte
- 246 mm
- Studieboek
- Nee
- Verpakking breedte
- 174 mm
- Verpakking hoogte
- 246 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 839 g
EAN
- EAN
- 9781472417466
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