Wine Tourism Destination Management and Marketing Theory and Cases
- Engels
- Hardcover
- 9783030004361
- 08 juli 2019
- 621 pagina's
Samenvatting
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g.
“This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations.”
—Maria Triantafyllou, Director, New Wines of Greece
“This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine.”
—C. Michael Hall, Professor, University of Canterbury, New Zealand
— Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders ofwine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 08 juli 2019
- Aantal pagina's
- 621
- Illustraties
- Nee
Betrokkenen
- Hoofdredacteur
- Marianna Sigala
- Tweede Redacteur
- Richard N.S. Robinson
- Hoofduitgeverij
- Springer Nature Switzerland AG
Overige kenmerken
- Editie
- 1
- Extra groot lettertype
- Nee
- Product breedte
- 148 mm
- Product lengte
- 210 mm
- Studieboek
- Ja
- Verpakking breedte
- 148 mm
- Verpakking hoogte
- 44 mm
- Verpakking lengte
- 210 mm
- Verpakkingsgewicht
- 985 g
EAN
- EAN
- 9783030004361
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