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Writing Without Bullshit Boost Your Career by Saying What You Mean

Name: Writing Without Bullshit
Author: Josh Bernoff

Auteur: Josh Bernoff

Taal: Engels

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Auteur: Josh Bernoff Josh Bernoff

Engels
Hardcover
9780062477156
20 oktober 2016
284 pagina's

Alle productspecificaties

Samenvatting

Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.

In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences.

Every day at work, you write. Are you writing to stand out, or writing to fit in?

Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.

In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.

Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson.

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It's time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 20 oktober 2016
Aantal pagina's: 284
Illustraties: Nee

Betrokkenen

Hoofdauteur: Josh Bernoff
Tweede Auteur: Josh Bernoff
Hoofduitgeverij: Harperbusiness

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 140 mm
Product hoogte: 25 mm
Product lengte: 216 mm
Studieboek: Ja
Verpakking breedte: 140 mm
Verpakking hoogte: 27 mm
Verpakking lengte: 214 mm
Verpakkingsgewicht: 673 g

EAN

EAN: 9780062477156

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Communicatie & Presentatie

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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