American Wheels, Chinese Roads The Story of General Motors in China
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Uitgever: John Wiley & Sons Inc
- Engels
- Hardcover
- 9780470828618
- 26 juli 2011
- 227 pagina's
Samenvatting
AMERICAN WHEELS CHINESE ROADS The Story of General Motors in China
"Who knew that the infighting among fiefdoms within General Motors was topped only by the economic tug-of-war between China's central and regional governments? Well, Michael Dunne knew. China and GM created mutual automotive prosperity almost despite themselves and here is the story, rich with hilarious anecdotes and surprising insights. This book is essential reading, and fun reading, for anyone interested in modern China or international business."
—Paul Ingrassia, Pulitzer Prize winning author and Deputy Editor-in-Chief, Reuters News
"GM and its Chinese partner, Shanghai Auto, have made billions in profits building Buicks and Chevrolets. But the road to success has never been smooth. Michael Dunne puts readers into the scene to witness both GM's soaring triumphs and bitter setbacks. This book reveals Michael's remarkable sense of how China works and how business there really gets done."
—Jing Ulrich, Managing Director and Chairman of Global Markets, China, J.P. Morgan
"Michael Dunne - raised in Detroit, educated in Chongqing, sometime resident of Shanghai, Bangkok, and Jakarta - has one of the most unusual profiles in the automotive world. He also has a knack for being in the right place at the right time. As an analyst he witnessed the great Chinese car boom of the past decade, and here he tells the fascinating story of how General Motors, despite its troubles at home, gained a foothold in the People's Republic."
—Peter Hessler, Author of Country Driving and Staff Writer at the New Yorker magazine
"If you have any intention of doing business in China, then this is a book that you must read. You don't have to be General Motors to understand the complexities of their society. You don't have to be General Motors to figure out how to do business and succeed in the toughest market in the world. Dunne lets you learn all that General Motors has learned without any of the pain and suffering and bleeding."
—Keith Crain, Editor in Chief, Automotive News
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 26 juli 2011
- Aantal pagina's
- 227
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Michael J. Dunne
- Tweede Auteur
- Michael Dunne
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 158 mm
- Product hoogte
- 23 mm
- Product lengte
- 231 mm
- Studieboek
- Ja
- Verpakking breedte
- 406 mm
- Verpakking hoogte
- 236 mm
- Verpakking lengte
- 83 mm
- Verpakkingsgewicht
- 468 g
EAN
- EAN
- 9780470828618
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