Best Practices in Global Investor Relations The Creation of Shareholder Value

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  • Engels
  • Hardcover
  • 9781567202489
  • 30 mei 2000
  • 182 pagina's
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Samenvatting

With the fast pace of communications and change in today's global marketplace, investing in equities has become increasingly complex. Communicating a clear, concise, meaningful message to investors is critical. Dr. Higgins and his contributing authors provide a broad set of perspectives, lessons learned, and best practices in global investor relations. They examine the fundamentals of investor relations from a theoretical and practical perspective. They explore individual company strategies and challenges for investor relations in unique and meaningful situations-all from their own vantages and experiences at six topflight corporations with world-class investor relations organizations: AT&T, Schering-Plough, BASF, Reuters, Sony, and Toyota. Readers will get detailed pragmatic insights into the way IR is done in these important, highly visible corporations, plus the results of a unique five-year study of global strategy communications, complete with ideas and concepts they can use immediately in developing and influencing investor relations in their own organizations. But Higgins' book is more than a collection of company studies. Impinging upon the strategic and financial communications of virtually every global corporation are institutional, market, and technological forces that are shaping the current practice of investor relations. The book examines these forces and their impact on strategic financial communications. It also explores the theoretical and empirical foundations underlying the practice of investor relations and presents a conceptual model-a strategic perspective-for viewing and analyzing best practices. In addition, the book presents the results of a recent survey of global investor relations practices in the U.S., U.K., France, Germany, and Japan, plus two new studies of the latest communication technologies in U.S. companies.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
30 mei 2000
Aantal pagina's
182
Illustraties
Nee

Betrokkenen

Hoofdauteur
Richard B. Higgins
Hoofduitgeverij
Abc-Clio

Overige kenmerken

Editie
New title
Extra groot lettertype
Nee
Studieboek
Ja
Verpakking breedte
159 mm
Verpakking hoogte
25 mm
Verpakking lengte
241 mm
Verpakkingsgewicht
522 g

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EAN
9781567202489

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