Business Connecting Principles to Practice

Overview: Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.

For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.

Connect to your students. Connect them with success.

Instructor’s Supplements:

• Annotated Instructor’s Edition (ISBN: 0077482069): This is the perfect course for an instructor’s edition. Marginal notations in the AIE indicate where other elements of the package could be included in the lecture – like PowerPoint slides, transparencies, cases, and critical thinking questions.

• Online Learning Center: www.mhhe.com/p2p
The Online Learning Center offers instructors a one-stop, secure site for essential course materials, allowing instructors to save prep time before class. The instructor site offers:
• Instructor’s Manual
• PowerPoint Presentations
• Testbank/EZ Test
• Monthly Newsletters
• Videos


• Instructor’s Manual (ISBN: 0077505484 both volumes): The 2-volume print Instructor’s Manual is organized in the way our competitors now duplicate. When the manual is opened flat, the lecture outline is on the left-side page, and the supplemental resources like the slides, critical thinking exercises, boxes from the text, etc are on the right-side page, suggesting where they can be included in your lecture. Great for adjuncts who are given this course with little prep time. The IM also includes video notes, thumbnails of all the slides for each chapter, supplemental cases, critical thinking exercises, answers to discussion questions in the text, and suggested course schedules. A description of the Connect Interactive Applications for each chapter as well as a guide to using LearnSmart are also included.

• Test Bank (ISBN: 0077505506 both volumes): The print test bank includes over 6,000 questions, reviewed for accuracy. The questions are organized by learning objective, and by the level of learning (definition, application, etc). Quick quizzes are included in each chapter. Test Tables are included for each chapter as well that organize every question in that chapter in a table so professors can see – at a glance – which questions test on which learning objective and which level of learning. And, it is indicated which questions test on boxed material, which are essay questions, m-c questions, true-false questions, and which questions test on cases in the book, etc.

• IRCD (ISBN: 0077482123): The Instructor’s Resource CD includes the IM, CTB, Media Resource Guide, PPT slides, video notes, and digital asset library (all figures from the text).

• Videos (DVD ISBN: 0077482220): Case videos, along with video cases included on the OLC discuss the key concepts of each video. Some of the companies featured include: iContact, Netflix, Leo Burnett, and Ball Corporation.

• PowerPoint Presentations: Media-enhanced PowerPoint Presentations are found on the IRCD. The media-enhanced version has video and commercials embedded into