Car Guys Vs Bean Counters The Battle for the Soul of American Business

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  • Engels
  • Hardcover
  • 9781591844006
  • 09 juni 2011
  • 244 pagina's
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Bob Lutz

BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.

Samenvatting

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.

When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed.

Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

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Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
09 juni 2011
Aantal pagina's
244
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Nee

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Hoofdauteur
Bob Lutz
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Penguin Putnam Inc

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Extra groot lettertype
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Ja
Verpakking breedte
145 mm
Verpakking hoogte
25 mm
Verpakking lengte
216 mm
Verpakkingsgewicht
408 g

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EAN
9781591844006

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    • Grappig

    Must read if you are a “car guy” with interest in the its manufacturing industry. Quite honest inside account of affairs at General Motors before its crisis in 2008 and resurgence in years after. Well written, humorous and easy to read, but coming from an insider, of course you will need to read between the lines to enable yourself to form a decent opinion on what really happened at GM and reading from other sources on the same subject. Especially Toyota fans may not be best pleased with some of the comments in the book.

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