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This text develops a coherent model for how today's executives can identify and accomplish goals in tomorrow's marketplace. The strategy addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future. The strategy can be used to get beyond restructuring by reinventing strategy and transforming industry; to find the future by abandoning the past and developing industry foresight through intelligence and imagination and constructing an architecture; to mobilize for the future by leveraging, rather than allocating resources; and to get to the future first by proactively shaping industry structure.