Customer Service New Rules for a Social Media World
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Uitgever: Pearson Education (Us)
Auteur:
Peter Shankman
- Engels
- Paperback
- 9780789747099
- 16 december 2010
- 208 pagina's
Peter Shankman
Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman triathlete, and a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with members from around the world. Peter also hosts the top-rated podcast
Faster Than Normal, helping people to understand that ADD and ADHD are a gift, not a curse. He’s based in New York City. Visit FasterThanNormal.com.
Samenvatting
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who'll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that-without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online-and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how-step-by-step, right now! You'll learn how to: * Organize a small, powerful social media team on a tight budget * Listen to what your customers, advisors, and markets are really saying * Make prospects feel like rock stars from the moment they find you * Choose online media that make the most sense for you * Avoid wasting time with platforms that won't help you * Earn your customer's loyalty, trust, and credibility * Learn from other companies' viral disasters * Rebuild your credibility after you've taken a public hit online * Make sure everyone hears your customers when they compliment you * Capture all your customer knowledge-and use it in real time * Keep people talking-and not just about you
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- 16 december 2010
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- 208
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- Hoofdauteur
- Peter Shankman
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- Pearson Education (Us)
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- SHANKMAN:CUSTOMER SERVICE:NEW _p1
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- 9780789747099
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